Platinum

Platinum is one of the rarest and most valuable precious metals in the world, often referred to as the rich man’s gold. In India, platinum jewellery has gained significant popularity among urban consumers, particularly among millennials and Gen Z buyers who prefer platinum over gold for its modern and premium appeal. Beyond jewellery, platinum plays a crucial role in India’s expanding automobile industry as a key component in catalytic converters, which reduce vehicle emissions. With India tightening its BS6 emission norms and moving toward hydrogen fuel cell technology, industrial demand for platinum is expected to rise sharply in India over the coming decade, making it an important metal for both investors and industry.